General 6 — Cesar Elias

PLANTSHED

GA Design Challenge

PLANTSHED

Project Team

Cesar Elias

Role:

UX | UI Design

Overview

PlantShed is a family run floral and botanical shop in New York since the 1950’s. They take pride in providing a diverse background in landscape design, floral design, and horticulture. They strive to do this diverse selection of interior and exterior plants, tailored floral arrangements, and ever evolving collection of pottery.

Preliminary Research

Plant Parents across the United States spent $8.5 billion more on gardening-related items in 2020 than they did in 2019, an increase of 18.7%, according to data from the U.S. Census Bureau.

Competitive Analysis

Direct competitors were researched to see how PLANTSHED compared. They lacked in having a plant care library , Rewards Program, Rare Plant selection, and having a guaranteed compared to its competitors.

02 Affinity Mapping

5 people were interviewed 2 were self proclaimed plant experts and the other 3 plant enthusiast. Each kind of person had different needs and pain points.

Following our user interviews, we synthesized our findings based on what users were saying about their goals and frustrations.

What users were saying:

“Browsing a Plant shop is similar to how you would browse to a museum.”
“The plant world has become more like the art world”
“I like easy care plants that don't require too much attention”
Social Media (instagram) is a big influence on what I may want to buy. you can look up hastags and look at all the different forms ,colors and maturities .
I like to support smaller businesses and they sometimes have good prices. That would include etsy, local plant stores, and farmers markets.

03 Personas

With all the data we were able to create personas and identified key needs and goals for our targeted user.

Key focus areas of user needs

Plant requirements

Needs to be well informed of care and expected condition of the plant.
Needs to be well informed of care and expected condition of the plant.
Needs to be guaranteed that the plant’s health shown online is the way the plant that will arrive to their door step.

Affordability

Needs to be rewarded for her loyalty to her favorite shops.

Problem Statement

Finding the perfect plant can take time, taking into account users’ lighting/ humidity conditions, space, trends, and affordability. This leaves the user feeling discouraged, and overwhelmed.

Informational Architecture

Using the tool Optimal Workshop users were given the tasks to sort the wide range of products into different categories. This provides the best way to organize the websites navigation.

04 Sketch and LoFi

possible solutions were sketched that will help user’s needs and goals . it was a quick way to get ideas from one and other and design solutions.